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Marketing Campaigns

Sourcing quality applicants begins with how you market your vacancy. We can assist with running an effective marketing campaign that will not only be wide-reaching but gain the attention of your ideal applicant. To attract the ideal candidate, we focus on:

What is your ideal applicant?: It helps to have an idea of the type of applicant you want to find. Characteristics such as specific role or industry experience, qualifications and skills are worth considering before the advertisement stage as this will dictate the direction of your marketing campaign.

Where will your vacancy be advertised?: To have your vacancy seen by the type of applicant you seek to attract, knowing where and how to advertise is critical. The most common place to advertise your vacancy is popular sites such as Seek or CareerOne. However, advertising your vacancy through LinkedIn, relevant industry-bodies and accreditation organisations, for example, will help to target specific applicants.

What to include in your advertisement: The information in the advertisement itself is critical for applicants to understand and assess their suitability for the role. Ensuring you include essential information such as key responsibilities, mandatory/desired applicant attributes, salary and benefits as well as information about your organisation will help potential applicants decide whether this role is suitable.

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